Notes from promoting our own release. What worked, what did not, and which numbers turned out to mean nothing. No theory, because we have no time to test it.
Which file is the master, why backing vocals must not go in the title as a feature, and what happens when you promise a release date before checking your plan. The list of things to settle before you open the form.
7 min read
We sent an EP to a dozen people on private listening pages and measured everything. Three findings that changed how we read that data, and one false signal that looks exactly like a click.
6 min read
Announcing a release gives you one post and then silence. A story gives you ten. How to find your hook in your own archive, and how to tell it so that every time it sounds like something else.
5 min read