features

From finished recordings to a campaign that is run.

We do not replace distribution to streaming services. We run everything around the release: contacts, sends, listens, festival submissions and results. Below is the full scope, split honestly into what works today, what lands in time for the next single, and what is still a plan.

ready, we use it on our own release soon, being built for the single planned, not built yet
// the agent

An agent that does the work, not one that gives advice.

You bring the tracks, the bio, the press materials and the release date. The agent proposes recipients, copy and a schedule, then does the legwork: research, tidying contacts, drafting, preparing submissions. Nothing is ever sent without you approving it.

A campaign plan

Recipients, order, copy and timing worked backwards from the release date. Close contacts first, media next, paid platforms last.

planned

Drafts written for a person

Not a template with the first name swapped in. The draft knows your history with that person, their desk, and what they actually cover now.

ready

You approve every send

Every message and every submission waits for your click. The agent prepares, a human sends.

ready
// relationship memory

A contact from fifteen years ago is not the same as a good contact.

The value is not in how many addresses you have, it is in what already connects you. Your mail archive knows more about that than any list you could buy.

SOURCE

Your own archive

Contacts and correspondence imported from your mail, with context: who, which desk, which band it was about, when you last spoke. The history stays private to your account.

ready
WHAT NOW

A strategy per contact

One of four calls for every person: rekindle, start fresh, skip, or wait. We do not reply inside a ten-year-old thread on autopilot and we do not fake a closeness that is not there.

planned
FRESHNESS

Contact verification

Whether the address is still alive and whether the person still sits at that desk. A stale address is the most common reason a send is met with silence.

ready
PRIORITY

Fit, not alphabetical order

Whether the outlet is active now, whether it covers music like yours, and whether it is worth starting there. A send list ordered by sense, not by import order.

planned
// opportunity radar

The calls for entries you would otherwise miss.

Festivals, showcases, competitions, radio shows and artist programmes all run on deadlines that do not wait. The radar watches them and hands you a submission that is already half written.

Collecting the calls

Festival details and submission deadlines gathered from the organisers' own public pages.

ready

Filtered by genre and demands

What fits you musically, what needs material you do not have yet, and what is a waste of an evening.

planned

Deadline and a draft entry

A reminder before the call closes and a form filled in up front, so all that is left is to check it and send.

planned
// industry directory

One proper directory instead of ten spreadsheets.

Outlets, shows, stations and festivals: country, language, genre, how they want to be approached, where the information came from and when it was last checked. In time, journalists and organisers can claim their own entry and keep it current, because it is in their interest: fewer pitches that have nothing to do with them.

Open questionWe have not decided whether the directory sits inside the subscription or stands as its own product. We are not promising it in the price until that is settled.
// measurement and results

Not how many emails went out, but what came back.

A send is effort, not a result. We measure interest and real outcomes so the next campaign is shorter and better aimed.

INTEREST

What happens to the music

Plays, tracks finished, returns to the page, press kit downloads, replies. That is where the suggestions about who to follow up with come from.

ready
COVERAGE

Monitoring what got published

Reviews, interviews, mentions, playlists and whatever airplay data is available, tied back to the campaign that caused them.

planned
PLATFORMS

Music integrations

Spotify, YouTube and Bandcamp on one timeline with your promo work. How much data we can show depends on each platform's terms and the permissions you grant, so we treat this as a plan rather than a promise.

planned
REPORT

A wrap-up after the campaign

What was done, what came of it, and what to change next time. With a clear line between what we observed and what we can actually attribute.

planned
Time

How many hours the campaign took you. The first cost nobody counts.

Replies

How many people answered at all, not how many messages left the building.

Outcomes

Coverage, airplay, accepted submissions, offers of shows.

// materials

One source, different versions for different people.

Radio needs the file and the metadata. A journalist needs the bio, the photos and the context. A festival needs live footage, a rider and your dates. Same materials, shown differently, instead of three separate PDFs drifting apart.

An EPK that is a page

Bio in two languages, facts, line-up, credits, photos, contact. One link, always current.

ready

A version per recipient

Radio, press, festival. A different set of materials from the same source, with nothing copied by hand.

soon

A memory of your career

Earlier bands, old contacts and past events in one place. Every release starts from a better position than the last, not from zero.

soon
// privacy and the law

A public address is not consent to a mass send.

We say this plainly, because tools in this category usually say nothing at all. How you behave here decides whether an editor opens your next message.

How we handle it

  • a general newsroom address is treated differently from a named person's address
  • the official submission channel comes first wherever an outlet or organiser names one
  • sends go out on human approval, never as a campaign running in the background
  • plain wording about what the listening page records and what the sender gets to see
  • your history and contacts stay yours, separated from other accounts

What we will not do

  • sell you a list of „every journalist" to blast
  • expose your correspondence or your contacts to other accounts
  • fire an automated string of reminders at someone who stayed silent
  • pretend you know someone better than the correspondence says you do
Straight answerMass sends need a legal basis, not good intentions. We run a legal review before we open campaigns like that up, and only then say what is allowed. Until then the tool handles single sends that you approve.
// how it will work

You open the account yourself, and the knowledge sits in three layers.

LAYER 1

How music promotion is done

Practice collected since 1999 across several bands: how a release unfolds, what an editor expects, when to write to a festival. Shared across accounts and maintained by us.

LAYER 2

Your band's private memory

Your history, correspondence, contacts and campaign results. Separated from other accounts, with access under your control.

LAYER 3

Shared learning, opt-in

You can let aggregated results from your campaigns improve the suggestions other bands get. A separate, voluntary consent you can withdraw. Without it the tool works exactly the same.

AI

The model and what it costs

A subscription with a set budget for model work, a view of what you have used and a guard against surprises on the bill. Advanced users will be able to connect their own provider key.

StatusPricing, the shape of the consents and how AI usage is billed are still being designed. We write about them so you know where this is going, not because you can buy them yet.
// early access